Because wedding photographers’ websites are likely to be brimming with gorgeous images, SEO is extremely beneficial to them. Don’t be fooled into thinking that paid advertising is more beneficial for your website than organic traffic.
Your website can become one of your most productive sources of new business with the help of search engine optimization (SEO).
But how can you raise your website from the bottom of Google’s search results page to the top? You should research search engine optimization. Simply put, you must follow these four SEO for wedding photographers recommendations.
What does SEO for wedding photographers actually mean?
Crawlers from search engines are constantly visiting your website. These bots’ evaluations of your page depend on the text you select, any alternative text you provide for any photos, and the headlines you select. The information on your blog is then compared to similar websites using the same automated procedures.
Let’s say, just for the sake of argument, that you are a French wedding photographer. Search engine robots will evaluate each page and article in comparison to other wedding blogs.
If you want people to read your piece, you’ll have to compete with others that also discuss weddings and the Eiffel Tower. One of these topics can span an incredible amount of websites and individual web pages.
Do not worry! The bots will compare the material on your blog to other blogs they encounter and rank your blog’s reliability accordingly.
Simply said, a higher ranking will cause your website to appear earlier in relevant search results. You may increase your website’s visibility, search engine ranking, and ascent to the top of Google’s search results page by utilizing these Simple SEO tactics.
5 Steps to Get Started with SEO for Wedding Photographers
1. Create Great SEO Content
Try to keep from repeating phrases or words. Never use someone else’s words without giving credit to them.
If you discover that many URLs are directed to the same page, ask your web developer to set up a 301 redirect (more on this below).
Improved image quality is possible. Don’t forget to include descriptive alt text with any images you post on your website. Customizing the alt text for each image is crucial.
Verify that the file names you select don’t only contain numbers but also valuable terms. When crawling the web, Google bots also examine images as part of the content evaluation process.
2. Decide on your most important keyword
You must find the answer to that query if you want to boost your SEO.
The words or phrases that users enter into search engines are known as keywords. Making a list of the keywords you want to rank for is crucial before beginning an SEO campaign.
Create a list of all the terms you can think of that local couples planning weddings might Google.
Narrow down to your most important keyword
Use a service like Ubersuggest to examine your keyword ideas to learn more about which keyword suggestions are the most effective. This tool will inform you of the monthly Google keyword search volume for a given term.
Additionally, Ubersuggest can let you know which keywords are simpler to rank for than others. If your site is newer or you don’t yet have a lot of backlinks, pick keywords with a lower SEO difficulty score.
3. Check Your Links Regularly
There are few things that annoy me more as an internet user than being redirected to a “404 Not Found” page, in my opinion the truth about backlinks. You shouldn’t expect any sympathy from your audience, and the aforementioned content-crawling bots will not be amused by this issue either.
Broken links may appear unimportant, but they give the impression that your website hasn’t been updated in a while to search engine crawlers, which damages your trustworthiness. Fortunately, the solution to this problem is clear.
Both Siteliner and Google Webmaster Tools are capable of identifying and correcting broken internal and external links. Go update the broken links in your content management system once you’ve found them.
4. Check Your Site Speed
Slow sites are penalized by Google bots. That’s difficult to hear in a field where public opinion is so crucial.
Strike a balance between showcasing your work in all its glory and thinking of your visitors, if your site takes ten minutes to load, as growth hacking companies advised, they won’t stay.
The average loading time for websites is 5 seconds. If it loads quickly, those automated systems will be grateful. A website can load faster by reducing the amount of its pages.
5. Make Your Content Shareable
Google is giving more weight to social signals that indicate how popular your website is. Google will give a website more weight if a lot of people are sharing content from it.
You have a distinct advantage as the newly crowned SEO for wedding photographers in the sector. Why?
You have a fantastic team of photographers and couples that want to share the details of their special day with the world. Make it simple for users to share material from your website if you want them to do so more frequently.
By placing share buttons on your blog posts, you can achieve this. The following stage is to promote your work on your personal social media accounts in the hopes that others will do the same.
These are the 5 stages that, if carried out correctly (without neglecting any), will ensure an increase in SEO ranks. On several websites, including photographic websites, these procedures have been personally tested.
It is a tried-and-true beginning SEO tip that anyone may use to get results. It’s not necessary to be a professional person.