Shopify enables many small entrepreneurs to start their e-commerce stores with no hassles. However, having a Shopify online store will not drive customers to your online shop. Search Engine Optimization (SEO) tactics play a vital role in pulling the potential buyers to get your e-commerce business up and running. Shopify and SEO services help your e-commerce website rank high on Google to help your prospects find you easily.
Significance of Shopify SEO
Every e-commerce merchant should be familiar with the importance of featuring the products on the first page of Google search results. Your chances of gaining customers diminish as your products slide down to second, third, and subsequent Google searches. Higher ranks across leading search engines guarantee better visibility of your products and higher revenues.
One must think from the buyers’ perspective of coming up with the most common search terms. These terms are keywords in the SEO jargon. Buyers use commercial phrases like sports shoes for ladies’ or kids’ socks to find the online shops that sell these items. Using the top keywords in product categories, descriptions, and other website content can improve the search potential of your website.
SEO strategies to boost product and category pages
Buyers have more interest in the products than your home page as they want to make quick purchases. It is logical to enable them to view your products instead of making them navigate to the products from your home page. It underlines the importance of boosting the SEO of pages that show products and their categories.
Adding keywords to title tags and meta description helps your customers find the right page in response to the keyword search. One should also empower the product page with images that include keywords or key phrases. Ensuring longer product descriptions helps Google rank your product page easily.
Online shop’s site structure
Easy navigation and user-friendly features are crucial SEO factors for your e-commerce site. Complex site structure is harmful to user experience and SEO.
Google assigns great importance to user experience. It will reduce your page ranking too. Reputed lead generation agencies know how to simplify the site structure for easy navigation. It is easier to locate the right product in your store with no clutter because of the constant addition and deletion.
Established marketing agency in Kansas designs a scalable site structure. It enables ease of adding new products without hampering the site structure. Fewer clicks to access a product from the home page improve user experience. Buyers hate to scroll several pages to land on the right product.
Shopify SEO- a few peculiarities
Reputed Shopify SEO service agencies study the website for ease of navigation. They are experts in improving e-commerce websites’ navigation to help users find products with minimum effort. Page load speed is also a critical factor that makes your Shopify website perform well. One needs only to type search terms like marketing agency near me to find a reliable Shopify SEO service.
There are exclusive Shopify SEO services that know how to use keywords and other SEO aspects to gain higher page rankings. These include the prevention of duplicate content and optimum use of keywords. Shopify SEO service is an entirely new ball game as the standard SEO practice of keyword stuffing may not be helpful here.