Creating a site is good. Whether this site is read by a satisfactory number of individuals is another story altogether!
Most of the time, Internet users access a website following a search on their favorite search engine (Google, Yahoo, Bing, Qwant, DuckDuckGo, etc.);
it is therefore essential that your site be visible on these media. However, without action on your part, your site is lost in the middle of billions of other pages, of which a sometimes significant quantity addresses a subject similar to yours.
How to promote your site?
To highlight your site, there are only a few effective possibilities:
- advertise (expensive and effective only in the very short term)
- improve your ranking on search engines
Working on your visibility on search engines is called SEO. The first principle is simple: the more people talk about your site on the net (and mainly on other sites considered important by search engines) and the better your site is seen by search engines.
You will thus acquire notoriety which is reflected in your ranking: the better you are seen by the search engines and the more likely you are to appear at the top of the results.
The content of your site: a key
Before attempting to show your site to anyone, remember that you are far from alone on the web.
For your site to be noticed by anyone, it must be of impeccable quality! But beware, impeccable quality for you, human, is not the same as for search engines. These have armies of small robots (“bots”) capable of exploring the entire web,
When one of them arrives on your site, you must do everything so that he is not disappointed with the trip. . The robot must understand what your site is about and not feel cheated.
For a robot to understand what your site is about, as per pay someone to do my online class it is best to organize as well as possible so as to offer correctly titled pages and that the content is correctly divided.
On these pages, the robot must find keywords corresponding to the theme of your site. To be correctly placed in search results for a specific query, you must place correctly written and relevant text on the pages of your site.
Using as many words as possible in the lexical field. of this request. The more your site offers text written in this way, the better your site will be considered by Google and its competitors. It is also important to note that regular updates are valued and will help you get to the first pages of results.
Let’s imagine for example that you want to appear at the top of the results on the query “Japanese restaurant Bordeaux”, you will have to place on your site texts including the words “restaurant”, “chef”, “kitchen”, “gastronomy”, ” japan”, “sushi”, “maki”, “Tokyo”, “yakitori”, “ramen”, “zen”, “south-west”, “Aquitaine”, “Bordeaux”, “Gironde”, etc.
But be careful: if your site includes paragraphs only composed of keywords of this type, the robot may interpret this as a trick and may disqualify your site.
Once your content is optimized, think of a robot as a machine that can only read text. She can’t (in most cases) read documents (word, excel, PDF…) or read images.
A common mistake is to place an image in the header of your site instead of a textual title: the robot will then be lost, will not know how to interpret this header, and will not read the title that all visitors see.
By following these few tips, your site will be optimized to host a robot and is likely to appear at the top of search results.
That said, if no one is talking about your site, if the search engines see no interest in it, they will not visit your site. This is why you must then speak and make speak about your site.
Work on your notoriety
A while ago it was recommended to bombard the entire internet with links to your site in the most automated and massive way possible.
Recently, the robots of Google (and other search engines) have learned to recognize this practice and no longer favor sites operating in this way. It is therefore necessary to be patient and seek to have your site recommended by other sites, in a progressive and natural way.
If your site deals with a theme with an article on the Wikipedia site, if this represents an interest for the article, you can place a link to your site in the list of external links for example. Of course, never abuse this practice.
Wikipedia is a free encyclopedia based on the goodwill and civility of its users. Any abuse, even minimal, is very harmful to all users, starting with yourself and your site.
Wherever users are invited to make a contribution, if your site is of interest, talk about it, quote its content, and offer it. For example, if you sell clothes made in France, contact fashion bloggers specializing in “made in France”.
If your site talks about a shelter for abandoned animals, talk to the Society for the Protection of Animals. Etc.
Social networks are essential elements today. If you have a Twitter account, tweet to introduce your site. If you have a Facebook page, talk about your site publicly.
If you have a LinkedIn or Viadeo account, your site will have the best effect on your profile. If you publish videos on YouTube, systematically include the address of your site in the description. Reproduce the thing on all the social networks you are part of.
Never hesitate to present an element of your site likely to interest other users of the network, they will be able to take it back and share it in turn. Better yet: encourage those around you to comment on your site, the information will spread all the faster!
Finally, if your relatives also have a website, offer them a promotional exchange: you write a short text on your site about theirs, they write a small text on their site about yours.
Never force anything, never take an advertising tone, be clear and honest with your visitors by saying that this is the site of a relative, do not hide the link, and offer your friend to re-read your article, you both will be winners.
Only one thing is to be banned: the multiplication of identical texts on several sites. If several sites talk about your site, they should never use the same text to present it.
Over time, search engines will understand that your site represents an interest, and notoriety, and will learn to contextualize it, in order to send you visitors looking for what you offer.
These tips are the main ones given to webmasters today. That said by pay someone to take my class the Internet and the very concept of a search engine is young and practices change very often. So never hesitate to learn about the best ways to showcase your website.
Above all, avoid all practices aimed at artificially or rapidly improving your popularity.
They will never be valid forever and when the engines realize the deception, they will make you pay for it in their own way!
Also beware of people presenting themselves as magicians, promising to catapult your site to first place in all searches.
These people are either advertising resellers (reselling services such as Google Adwords or the equivalent among research competitors), or experts in dubious practices that you may regret.
You now have all the keys to optimize the popularity of your site. Note, however, that the results will never be instantaneous and that SEO is always a matter of patience: never expect results before several weeks or even months of work!