The new report by Expert Market Research titled, ‘India Baby Care Products Market Report and Forecast 2021-2026’, gives an in-depth analysis of the India baby care products market, assessing the market based on its segments like type, distribution channel, and major regions. The report tracks the latest trends in the industry and studies their impact on the overall market. It also assesses the market dynamics, covering the key demand and price indicators, along with analysing the market based on the SWOT and Porter’s Five Forces models.
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The key highlights of the report include:
Market Overview (2016-2026)
- Forecast CAGR (2021-2026): 15%
- Forecast Market Size (2026): INR 25,373 Crore
Companies that make baby care goods increase consumer demand by raising awareness about child nutrition, sanitation, and safety in urban settings. Market demand is expected to be boosted by government policies and programmes focused at increasing baby welfare. Technological improvements in packaging and baby goods are projected to open new opportunities for the baby care products sector in India throughout the forecast period. In addition, demand for infant foods and drinks is increasing due to innovative packaging and the use of clear organic products with significant health benefits. Various market participants are constantly driving growth through various marketing initiatives, with a particular focus on the working woman, an emerging market sector.
Industry Definition and Major Segments
Products for babies and children under the age of three are known as baby care products. Shampoos for babies, washes for babies, lotions for babies, oils for babies, powders for babies, and creams for babies are all examples of baby products.
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The types of baby care products are:
- Baby Toiletries
- Diapers and Wipes
- Baby Skin Care Products
- Lotions
- Powders
- Creams/Ointment/Jellies
- Massage Oil
- Bath Products
- Bubble Baths
- Shower Gels
- Soaps
- Baby Hair Care Products
- Shampoos
- Hair Oils
- Conditioners/Detangler
The regions for India baby care products market include:
- Mumbai
- Chennai
- Delhi-NCR
- Kolkata
- Hyderabad
- Bangalore
- Ahmedabad
- Pune
- Others
Market Trends
The industry’s expansion is being fueled by public awareness of the hygiene and comfort associated with baby care goods. Furthermore, the growing number of working women in India adds significantly to the expansion of the baby care goods business, making it one of the world’s fastest-growing marketplaces. In addition, demand for infant foods and drinks is increasing due to innovative packaging and the use of clear organic products with significant health benefits. The demand for baby care items in India has risen in recent years as a result of greater market awareness and disposable income. Furthermore, industry leaders employ advertising and sales methods to increase client awareness of their brands. The demand for fortified baby food is rising in India, owing to a growing awareness among Indian parents of the significance of meeting their children’s nutritional requirements. Rising demand, particularly for infant formula, has a beneficial impact on market growth.
Key Market Players
The major players in the market are The Proctor and Gamble, Johnson & Johnson Private Limited, The Himalaya Drug Company, Dabur India Ltd., Hindustan Unilever Limited, Pigeon India Private Limited, Artsana India Private Limited, and Others. The report covers the market shares, capacities, plant turnarounds, expansions, investments and mergers and acquisitions, among other latest developments of these market players.
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