Your website appearance is as important as all of your business strategies. A well-built website helps you to generate better customer traffic. It also helps you to gain a good impression and trust from your target audience.
If you are a business owner looking for simple tips to make your HTML website engaging, then you are reading the right blog.
In this blog, we are discussing the must-know tips to make an HTML website engaging. So tune in and read this blog till the end.
Gain Trust With A Clear And Engaging Website
Our favourite tip for website owners is to follow minimalism. It helps people to focus on priorities. Even from a visitor’s perspective, it helps them to easily navigate the website. We have a list of tips you can use to make your HTML website more engaging. Read the list till the end and incorporate these suggestions into your website’s appearance.
#1 Use Clear Call To Action
What’s that you’d like your visitors to do? Sign up for your newsletter or buy a product?
To have a clear call to action, you must decide the clear action you want your visitors to take.
A clear call to action helps the visitor understand the website’s purpose. When you have a website, it helps the visitors to find out if the information aligns with their demands.
You can use the following examples as your next CTA:
- Sign Up- It’s free.
- Take A Quick Tour
- Get The Playbook
It is also important to confirm the actions of your visitors. For example, once they sign up for your newsletter. Thank them for the action. It helps to establish human touch to the website and make it even more interactive.
#2 Use Attractive And Readable Fonts
Fonts are your mode of communication on the website. We understand that every piece of content you put on the website is extraordinary. There might be some mundane content as well. But the truth is, you will have to retain your customers through mundane texts. In such a situation, fonts become your rescuer.
An easily readable font helps to evoke positive emotions and provide a good comprehension of your product simultaneously. We highly recommend you choose the fonts that align with your brand image. You can use two different fonts; one for the headers and the other for the body copy. You can also use vibrant colors to highlight the call to action of your website.
Pro Tip: You can use Helvetica, the most readable font.
#3 Embed Social Media Widget
Social media is designed to look engaging. As a website owner, you can leverage the opportunity by embedding an Instagram Widget on HTML website. Since Instagram is a well-loved social media networking site, it helps the visitors to scroll through your website and know about your product mindfully.
You can use any social media aggregator tool to embed an Instagram feed on HTML website. Luckily this also helps you to customize the entire widget without having to do much. For example, you can change the fonts and their size. The best part about these tools is that they provide a responsive feed. No matter what device your visitors use, the widget will adjust its size accordingly.
#4 Make Your Website Mobile Friendly
According to Statista, In 2021, the number of unique mobile internet users stood at 4.32 billion, indicating that over 90 percent of the global internet population uses a mobile device to go online.
This data is one of the prime reasons you should make your website mobile friendly. There is a great chance that your customer will visit your website using their smartphone. And if your website is not mobile-friendly, you will lose a customer.
Whether you are a product-based company or not, ensure a mobile-friendly shopping experience for your customers.
#5 Talk Like A Real Person
What would you do if you had to look into the dictionary for every other word while reading a book? You will eventually put it down and stop reading it. Right?
Similarly, the more jargon and difficult-to-understand words you use, the less likely your visitors will relate to you and your brand.
A friendly and conversational tone will make it easier for your visitors to understand and navigate your website. It references that a human, not a robot or machine, is talking to the end user. It makes your business even more genuine.
To simplify your website visitors, you should also use shorter sentences.
Your website is the online representative of your business. You lose the game if you lose even one chance to connect with your customers. An engaging HTML website helps you communicate clearly and with your target customers.
So, don’t wait anymore. Use the tips mentioned above and see your business grow in no time.